Music City Beer Company and Best Brands Distributing launched The Tour Stop, a tour bus themed bar, inside Bridgestone Arena during the Nashville Predators 2018 home opener on October 9. Music City Beer's Phil Vassar was on hand for the ribbon cutting ceremony.
Music City Beer partnered with the premier tour bus provider in the music industry to deliver a life-size replica for fans to enjoy. The Tour Stop will serve alcoholic beverages while honoring musicians and their home away from home.
“An artist’s bus is their haven. It’s where they relax, write songs, meet friends and family and live their everyday life. Music City Beer wanted to provide fans a unique look into the music industry and we felt showcasing the tour bus was an untapped avenue in which to do so,” said Amy Millslagle, CMO of Music City Beer.
Stocked with more than 20+ local beer, wine and vodka cocktails from the Best Brands portfolio, The Tour Stop will give fans a taste of the community while also showcasing historical photographs and artist memorabilia. The Tour Stop will be anchored by Music City Light, Music City Broadway Blonde, Tailgate, Pickers Vodka and Bearded Iris. A special section showcases artists supporting the Nashville Predators which includes Kelly Clarkson, Keith Urban, Lady Antebellum, Dierks Bentley, Jason Aldean and many more.
"Best Brands is thrilled to be a part of this project - not just as fans of the Nashville Predators, but as an integral part of the future of craft beer and local spirits in Nashville. We hope that this undertaking is a unique experience for our customers and fans and a great next step for Music City in getting its ever-expanding portfolio to a national stage," said Jason Eskind, Executive Vice President of Best Brands.
Like the saying goes, "Bottoms Up"